Online Marketing with Banner Design

Even though text based ads are all the buzz these days. They are cheaper and can be used through out the web. This lead us many marketing experts to debate whether the image based old fashioned banners are no more effective. The collective conclusion is that no they are not, in fact research has shown that in some cases banner advertisement is much more effective than text based ads.

The success of online marketing through banner advertisements depend heavily on the banner design itself. Sadly the success of online advertising programs such as Adwords_TM has led small business marketeers to believe that since they can create their own text-based ads they can also create their own banner design using adobe photoshop.

Images are a much more powerful media than text. As they say that an image is better than a thousand words. A banner should be properly designed by a professional graphic designer. A banner design needs to fit in on most websites where it is used for advertisement. It should also convey the right message effectively. For these purposes it is important that you hire a professional banner design company to create your advertising campaign.