A logo design plays a very important role in shaping up a brand image for your business, your products and/or your services. However, there is a cost factor associated with getting a logo design which might get you worried if you are totally broke and can not even spend USD $60 on a logo design. In that case you might want to consider designing your own logo.
First of all you need to understand that how logo designs work. These designs are created on expansive graphic software such as Adobe Illustrator and Photoshop. Last time I checked they both cost nearly $1000 USD. Thats way above the price of a logo design that you can get from a professional design company.
Secondly you need to understand that even though you can work with MS Paint, or Photoshop a little, a professional graphic design takes a lot more than that. You need to have full grip over the tools available to you in order to come up with something that looks reasonably attractive and acceptable as a business logo. Otherwise you would just draw picture that would make your business look unprofessional.
Creativity is another factor that you would need to consider. Professional design agencies work with all kind of businesses and they know what works best for different industries and clients. They might have already designed logos for your competitors or some other business in the same industry as you are. On the other hand this would be the first time you will be creating a professional brand image for a business. No matter how artistic you are there is a good chance that you will not be able to understand the dynamics of the process.
Sunday, October 3, 2010
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