Startups Helping Each Other using Social Web

The recent financial slowdown had huge influence on businesses and common men's lives. Jobs were taken away in many industries such as real estate, finance, automobile and manufacturing. Many of the newly unemployed people started their own small businesses. Many of them ran their businesses from the comfort of their own houses.

With small budget these small businesses found creative ways to market their products and hence they exploited social media to penetrate into targeted communities. This strategy was such a huge success that it even pulled the giant corporations into the social marketing activities.

Working with social media online meant a web presence so these small businesses hired services of web hosting providers, web designers and logo design. What is particularly great about social media is that you can build communities around your products and services. It helps small businesses particularly to win consumer loyalty. However social media needs to constant care and nurturing. Just like you would care and nurture your relationships in real lives.

In return these small businesses understand the needs of their consumers so they keep them posted about what’s happening and what’s new in their stores. This means more design jobs for graphic designers to create more logos, brand logos, graphic designs for packages and much more. This is a chain of cycle and it keeps moving if we all do our work with sincerity and genuine interest.

Online Marketing with Banner Design

Even though text based ads are all the buzz these days. They are cheaper and can be used through out the web. This lead us many marketing experts to debate whether the image based old fashioned banners are no more effective. The collective conclusion is that no they are not, in fact research has shown that in some cases banner advertisement is much more effective than text based ads.

The success of online marketing through banner advertisements depend heavily on the banner design itself. Sadly the success of online advertising programs such as Adwords_TM has led small business marketeers to believe that since they can create their own text-based ads they can also create their own banner design using adobe photoshop.

Images are a much more powerful media than text. As they say that an image is better than a thousand words. A banner should be properly designed by a professional graphic designer. A banner design needs to fit in on most websites where it is used for advertisement. It should also convey the right message effectively. For these purposes it is important that you hire a professional banner design company to create your advertising campaign.