Small businesses are struggling to survive in this tough economy. To save some money many small businesses cut back in the amount of money they spend on their marketing and promotional stuff, that's before they start firing workers. But the thing that small businesses in particular, need to understand is that marketing is even more important today than ever.
Whether you want to bring new customers in, or whether you want to keep your existing clientele. You need some kind of marketing, brand building related strategy.
Considering the cost of logo design services, many small businesses evaluate their budget and soon realize that logo design would cost them a lot more. Fortunately, there are small businesses who provide logo design services to other small businesses at affordable prices. But then again how much affordable is affordable?
It depends on your budget and the kind of services you are looking for. Some businesses need a thorough process to build a business identity. This thorough process where the designer sends you a draft and you send it back with suggestions is actually what makes logo design expensive. However there are some logo design services that offer unlimited revisions at very little extra cost.
Remember that the money you spend on marketing and creating brand awareness is actually an investment and would pay off as customer loyalty, trust and word of mouth referrals of new customers.
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