Today’s guest post is courtesy of Ben Johnson of Logoinn, custom logo design service provider based in UK.
If you want a logo for your business and you reach out to one of the best design agencies in your city, what would your reaction be when you get to know, that only a logo would cost you $1000? There are people who get shocked after knowing the prices and instantly think of getting the logo designed by a freelancer who would get the job done in mere $10. They don’t even realize that going to a cheap logo designer might be a complete waste of money and time.
I agree that there are both small and large scale companies, who want to have a strong identity for themselves. However, not all of them have the budget to approach the top logo design agencies to create their logos and that’s the reason they question, why are these top agencies so costly?
There are a lot of things that contribute to creating a successful logo. A design agency charges you high because it has all the experts under one roof to work on your project. An agency thinks businesses shouldn’t be reluctant in paying more for their logo. They say their designers go through an entire process to come up with a logo which guarantees success. So, high price is justified. Moreover, they charge you more because:
They are Experienced: This is one of the major reasons why logo design agencies charge more money than a less experienced logo design company or a freelancer. Now this is one aspect, you as a business owner need to be careful about. Quality of course comes with experience. The more understanding your logo designer has about logo creation, the more aesthetic logo you will get in the end.
They are Professional: It’s all about professionalism in the end. This includes their expertise in logo designing, client handling, giving and taking the brief. Above all, you hire a high priced logo design agency because you are sure they are professional.
They are Accountable: Logo design agencies are considered more accountable as compared to freelance logo designers, because mostly logo design agencies have a proper chain of procedures. If you have hired a design agency, you don’t have to wait for someone to answer your call; their support is available all the time unlike freelancers.
They are Reliable: You pay more to a design agency because they are more reliable than a freelancer. It’s about your logo; you won’t hire someone who has the reputation of being unreliable. You can check whether the design company is trustworthy or not by asking different people about it or by reading reviews about it on the internet.
They are capable of handling large number of accounts: this is another reason why they charge you more than a freelancer. They work with a proper system and because of that they are capable of handling large number of accounts without any mishandling or delays. They work on a large scale, with a battalion of designers along with a team of sales and customer support.
They are loaded with professional Logo Designers and high quality Logo Concepts: The superior the design agency, the bigger their team of professional designers. With so many quality designers, there is a guarantee that you would not end up with a bad logo for your business.
They are Equipped with broader skill set: You pay more to a design agency, because they possess a broader skill set. A freelancer might be specialized in graphic designing but he won’t be able to guide you in creating a brand identity. Moreover, you may have other services related to your business under one roof.
They are frequently available for face to face meetings: Design agencies charge you higher than a freelancer, because you can meet with them anytime during the working hours, sit with them, talk to them about your project. While many of the freelancers work online and you can’t reach them face to face.
With all these attributes, why a design agency, who caters to so many clients, would charge you less or even equal to any amateur freelance logo designer? Give your feedback about what you think on this issue in the comments section. I would love to hear from you! Take care.
This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK. Please visit their site for a high quality and custom top line logo without a top line price!
Article taken from http://teenentrepreneurblog.com/2009/05/13/high-quality-logo-design-by-logo-inn-uk/
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